Daily Archives: August 5, 2008

Delta Air Lines is Getting WiFi.

Delta Air Lines announced that they would begin to install WiFi on over 330 aircraft in their mainline domestic fleet. Delta will team up with AirCell on the new deal, an airborne communications company (that makes mobile broadband network), and will begin installing the equipment on Delta aircraft in 2009. The system is named GoGo, and will allow customers with laptops, PDAs, Smartphones, etc to access the internet and send SMS text messages. The carrier will charge customers $9.95 for use for flights under 3 hours, and $12.95 for flights greater than 3 hours. This makeover will begin with Delta’s MD-88 / MD-90 series of aircraft, and later move on the 737, 757 and 767 aircraft.

Other carriers such as American Airlines, Southwest Airlines and Virgin America have tested or will test such systems in the new future. It was expected that American Airlines parent AMR Corp. would roll out AirCell’s Gogo system in their aircraft, but it has yet to happen. Other airlines in Europe, such as Germany’s Lufthansa, have pioneered airline travel by using WiFi in-flight. 

I think we’ll see other carriers implement this technology. Although it may be pricey, it’s something that everyone wants. With Entertainment monitors, everyone could just bring their iPods and hence US Airways removed their IFE. However passengers cannot bring WiFi with them onboard a plane, and I think this move by Delta will bring in some revenue for both the carrier and AirCell. 

Image: flickr.com

More Fees? JetBlue; Pillows and Blankets.

JetBlue Airways, a leading low-cost carrier here in the US, has announced that they will be charging for pillows and blankets on board flights. Unlike some airlines, JetBlue has decided to keep the comfort amenities, but it has a cost. 7 Dollars. Yet, the pillows and blankets will only be available for purchase on flights longer than 2 hours, otherwise I guess you just have to start bringing your own afghans and pillows. 

I noted it, here, that airlines are unable to raise the ticket prices at a rapid pace (even though they’d like to). Fees, such as this, are airlines’ only hope at raising enough revenue to churn up a profit. The question on my mind, and I’m sure most people, is what’s next? Perhaps overhead storage has a fee…? That way, for any item you try to bring aboard a plane, you pay. That’d be really cheap, but I think some airlines are willing to go that far.

I’m curious to know what you think. What will airlines do next? Do you think that they will add to existing fees? Or will they create new ones? 

Image: flickr.com